Modernizing a scalable digital marketing footprint for a growing financial services firm
Anders CPAs + Advisors is a St. Louis-based accounting firm that focuses on advisory, audit and assurance and taxes within an array of industries from construction to healthcare and startups. Anders partnered with Integrity to help modernize their digital footprint via a website redesign, implementation of an integrated digital marketing strategy and a custom Microsoft Dynamics install.
Pain Points
Anders’ previous site did not follow generally accepted web user experience and SEO best practices on both desktop and mobile, making it challenging for users to find what they needed or contact an advisor. In addition, inconsistent and outdated web information architecture was out of alignment with the brand and content strategy.
Services Provided
The final WordPress website is a clean, highly unique place for potential and current clients to get to know Anders and get in touch. With SEO-driven content, a responsive and customizable build and smooth user experience, the site reflects Anders’ mission and vision while exceeding modern standards.
Compared with the year before site launch, the year after the website redesign showed:
- 75% increase in website visitors
- 113% increase in organic search traffic
- 47% increase in overall website score (Silktide)
- 27% increase in overall user experience score (Silktide)
The new website has allowed us to enter into the digital marketing phase of our partnership, offering ongoing SEO support, data analytics, user behavior audits, email marketing strategy and a custom Microsoft Dynamics installation.
